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Top eCommerce Platforms 2022

Running an online store should be quick and simple. To save you time, we’ve
compared the best online store builders to help you find the perfect fit for
your eCommerce business.

eCommerce Features
Video Review
For Small & Mid-Sized Businesses

  • 13 free templates
  • Seamless payment experience
  • Real-time reporting
  • 24/7 customer support

Who it's for / Oracle NetSuite is designed for users who are looking to streamline their eCommerce business, and to improve the overall customer experience.

What sets them apart / The flexibility of NetSuite allows you to do it all; scale-up, spin-off, and adopt new business models, all with ease and seamless integration.

The bottom line / Oracle NetSuite offers merchants a cloud-based, eCommerce solution to deliver unique and engaging B2B and B2C online experiences and boost business growth.

Easy Drag & Drop Builder

  • 100+ designer templates
  • Powers 150,000+ online retailers
  • No transaction fees
  • Robust marketing tools

Who it's for / Anyone looking for an easy-to-use eCommerce builder that includes hosting, a website builder, and integrated sales tools. 

What sets them apart / BigCommerce's innovative platform and streamlined checkout make it easy and efficient to launch and sell products.

The bottom line / With beautiful themes and hundreds of integrations, BigCommerce makes it easy to sell across multiple channels.


  • Customizable themes
  • Shopify retail POS
  • Secure payment processing

The good / Shopify has an excellent source of online resources to help store owners build and manage their website.

The bad / Beyond the base price, Shopify customers will get charged extra fees for credit charges and external gateways.

The bottom line / Shopify offers a comprehensive set of features like online shopping cart, shipping, unlimited products and inventory, and sales tracking.


  • Customizable templates
  • Syncs with Square's POS
  • Secure payment processing

Who it's for / Square Online offers a range of eCommerce plans to suit all types of businesses and budgets. Even the free option has all you need to create an online store for your brand.

What sets them apart / With their ability to sell unlimited products, both physical and digital, in addition to low transaction fees, Square Online has many solutions to suit your business.

The bottom line / Square Online presents an excellent platform to sell your products or services and offers expert support along the way.


  • Free domain for 1 year
  • Professional templates
  • 30-day money-back guarantee

The good / Boasting exceptionally high customer reviews, ionos eCommerce offers a reasonably priced platform for selling up to 1 million products online. 

The bad / Although starting at $1, users report difficulty with the ionos eCommerce hosting plan and complain about the confusing backend setup. 

The bottom line / All ionos eCommerce plans come with a free domain, SSL certificate, and 10+ email accounts as well as store management and advanced marketing tools. 


  • Free opensource Wordpress plugin
  • Website hosting included
  • Easy store migration

The good / WooCommerce offers a free ecommerce platform with over 400 extensions, both free and paid, for shipping, inventory management, payments, and more. 

The bad / Less experienced users might find WooCommerce difficult to manage. The site doesn’t offer straightforward packing, and customers must download extensions separately.

The bottom line / WooCommerce has a range of features offered a-la-carte for efficiently managing an online store.


  • Sell on Amazon, eBay, Facebook
  • Award-winning templates
  • Easy-to-use for non-techies

Who it's for / Squarespace is ideal for anyone searching to build an online store using an easy-to-use, drag-and-drop website builder with beautiful award-winning templates.

What sets them apart / With Squarespace you get both an aesthetically-pleasing store along with a powerful eCommerce platform that boosts sales.

The bottom line / If you’re looking to create a professional and sleekly-designed online store with functionality to match, look no further than Squarespace.


  • eCommerce marketing tools
  • Secure checkout & payments
  • Drag-and-drop website

Who it's for / is suited for those looking for a user-friendly drag-and-drop website builder enabling the creation of a powerful online presence.

What sets them apart / They offer unlimited access to a website coach ensuring total support in creating your site.

The bottom line / If you are looking for an all-in-one DIY website solution for bringing your business online, is an ideal choice.


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Thank You!

Joe Schwartz | eCommerce Editor

Joe is the chief content editor of TheTop10Sites and manages a diverse team of content writers. He holds a degree in online communications and his writing has been featured in a wide range of online publications.

Most Commonly Asked Questions about Best eCommerce Website Builders

eCommerce platforms give business owners the tools to build and manage their online store. Where you’re just starting to sell your products online or you own a well-established brand, you can find many different eCommerce options to suit the needs of your business. Knowing features offered by eCommerce platforms can improve the success of your store and save you money in the long run.

TheTop10Sites has carefully reviewed top eCommerce sites so you can easily compare pricing and features. To get started, we put together some of the most frequently asked questions about eCommerce solutions.

1. What should I look for if I’m just starting my online store?

eCommerce platforms usually offer different pricing plans to meet the needs of different businesses. If you are opening a new business, you can look for less expensive options. If you have more than one staff, make sure to check how many users come with the plan. You should also consider how many products you want to sell and whether that platform and specific plan can accommodate those needs. You can easily compare the prices and features of each eCommerce site with our comparison tool.

2. How can an eCommerce website builder help me grow my business?

Whether you are opening a new online store or looking to grow your brand, many eCommerce sites offer marketing features that can help grow your business. Features like Google ad credits, email marketing, or search engine optimization can help get the word out about your business to a wider audience.

Meanwhile, analytic tools give you insights to know your customer base more and reach them more effectively. You can also improve site usability with professionally designed templates, better customer support, or features like abandoned shopping cart alerts. In addition, the possibility of selling on social media or via mobile can increase sales. Make sure to review the features in our reviews to see which tools can help to grow your business.

3. What kind of POS and payment options can I use at my online store?

All eCommerce website builders will offer options for your customers to purchase products at your store. You want to check a couple of things before signing up. A good eCommerce site will accept major payment methods in your preferred currency. You should also check if the platform and plan include any transaction fees when customers purchase using credit cards. You should also consider if the site provides security to protect against fraud and to secure financial information during transactions.

4. Which eCommerce site makes the most sense for my business?

In choosing an eCommerce website builder, you should consider a few factors such as budget, product offering, number of staff, and experience working with websites. BigCommerce consistently checks the boxes for offering comprehensive features at a great value. Those who feel comfortable can have more control over their site and save a little money with DIY websites. Wix makes a great option for DIY eCommerce website builders with its easy to use drag and drop builder plus affordable pricing.

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